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Magnus Carlsen has joined TOCA Football as the most recent investment in the sports coaching and entertainment business.
Photo by Waleed Zein/Anadolu Agency via Getty Images
Magnus Carlsen is opening his pocket to show his love for sports.
The Scandinavian chess grandmaster has invested in TOCA Football, a company that provides training and entertainment for football players. The five-time world champion joins Harry Kane, the captain of England’s national soccer team, and Alyssa and Gisele Thompson, two other notable sporting investors in the sport.
Although the Carlsen deal’s financial details were kept secret, he will continue to be a model ambassador as part of the collateral deal for the business. The top-ranked player in the world will try to promote TOCA as part of the relationship while finding ways to engage football and chess fans. In a discharge, he says there’s” a lot of crossing” between the two actions.
This is the latest case of Carlsen’s involvement in football. The 33- yr- old formerly was one of the leading- ranked players in Fantasy Premier League, one of the world’s most popular illusion games.
Carlsen, a game prodigy, achieved popularity when he was 13 years old and won the master title. He is regarded by many as the best game person of the past ten years. Although he’s not an athlete like the other brand ambassadors for TOCA, he gives the company the chance to reach a diverse fan base that will increase their following.
TOCA, founded in 2016 by former Major League soccer ( MLS ) midfielder Eddie Lewis, has been growing its profile in recent years. The technology experiences company, which is supported by the MLS, signed a 10-year deal with the league in 2022 to become its formal training and entertainment partner.
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