company Bluesky has added millions of users looking for an alternative to X in recent months, but don’t expect NFL team to visit the change anytime soon. The NFL and its businesses only have official personas on websites with category partnership agreements, a league source told Sportico, and no such bargain with Bluesky is currently in the works. While Bluesky now has more than 29 million customers, that still pales in comparison to the wants of Threads and X, which each have more than 10 times as many effective transactions. Instagram and YouTube have roughly 100 times as some energetic people. Last year, Kraft Sports + Entertainment VP of material Fred Kirsch said on a New England Patriots audio that the staff quickly created a Bluesky existence before the league stepped in. “Right then we’re never allowed to” have an effective team account it, he said. “ Whenever the league gives us the green light, we’ll get back on Bluesky. ” The NFL has signed beneficial deals with TikTok, X, YouTube and different programs in recent years. In addition to helping the league more employ effective fanbases, such deals may include registration fees, advertising dollar splits, and/or marketing promises. Each system deal comes with guaranteed minimum income figures, the group source said. In 2023, Axios reported that the NFL’s partnership with what was then was worth more than$ 1 million over its multiyear term. Last year the NFL announced a new tie-up with Warner Bros. Discovery, giving that company the ability to deliver features and recaps on its programs and cultural channels as well as the rights to record information itself at NFL events. The NBA operates similarly, with a set of “approved ” platforms, according to a source familiar with the rules. Both sources were granted anonymity to discuss private details. The NFL has declined to comment. Bluesky and NBA representatives did not respond to emails seeking comment. While the leagues recognize the value their clips have for growing social platforms, they’ve also generally become more flexible over time. Top creators and other individual users now have more freedom to share game content than they did a decade ago without fear of takedown requests. Even without an official presence on the app, NFL topics were trending across Bluesky Thursday morning as ESPN personalities including Bill Barnwell and Mina Kimes posted breakdowns and other commentary for their followers. Outside of sports, politics remains a common topic of conversation on Bluesky, where Democratic Rep. Alexandria Ocasio-Cortez was the first user to cross 1 million followers. Meanwhile, many users continue encouraging other X users to join them on the newer site. On Reddit, fan-run r/NFL and r/NBA pages are among numerous communities who have recently banned links to X, as X owner Elon Musk faces criticism over gestures he made that drew comparisons to Nazi salutes during Musk’s speech celebrating President Donald Trump’s inauguration Monday. ” We have reached this decision after taking recent events and strong sentiment from our community into account,” an r/NBA moderator wrote on Wednesday. ” While we try our best to stay neutral and apolitical, we do not believe taking a stance against Nazi symbolism is or should be a political issue. Hate speech and the promotion of it has never been tolerated in our community. ” An r/NFL moderator also cited the fact that news sources are moving to other sites as part of their decision. A Bluesky link sat atop the basketball discussion board Thursday afternoon.