On Wednesday, the PGA Tour made its new internet producers official. The 165, 000-square base building in Ponte Vedra Beach, Fla., may help the organization expand its digital footprint, build new international feeds, and—maybe most importantly to the club’s leaders —set golf up to utilize supply possibilities once its latest media deals expire after 2030.
” They immediately got it when we started talking about the tower in those words with our table,” said PGA Tour chief commercial officer Rick Anderson.
The project was started in 2017 to provide monitoring for the changing advertising setting for PGA Tour director Jay Monahan and others. The journey signed nine-year talks with CBS, NBC and ESPN in 2020 at a reported 70 % rate increase.

The PGA Tour’s Thursday and Friday PGA Tour Life insurance on ESPN+ was expanded as part of the novel tie-ups, taxing the St. Augustine facility’s manufacturing capacity, which had been in place since 1997.
You could forecast a future where every picture will be produced life, each week, according to PGA Tour SVP, media Luis Goicouria. ” You need a service that can tackle that in order to do that,” they say.
PGA Tour leaders are also evaluating the media partnerships and business models that would make for an offering possible, but essentially, it’s now possible. The PGA Tour introduced a new range of production trucks for function coverage in 2024.
Developing internal capabilities could also increase the appeal of PGA Tour freedom for streaming companies or other non-traditional presenters.
In the meantime, the PGA Tour is growing its international footprint. A Players Championship world supply will be centered on foreign companies when it debuts. Going forward, the journey was warning offers to create country-specific feeds as well.
” We’re really focused on making our foreign goods better”, Goicouria said. Given the ongoing discussions about a merger of the PGA Tour, German Tour, and Saudi Arabia’s LIV Golf, the measures are noteworthy.
Additionally, the PGA Tour has increased its funding for modern events. A digital set will allow for more talent-hosted plans and signals, ahead of the official release, PGA Tour authors spent an hour with Tiger Woods reviewing job features.
According to PGA Tour SVP for material and production Michael Riceman,” It’s something we would never have been allowed to do in the old building.”

The PGA Tour backed new advertising and commerce business Pro Shop in 2024 to further develop youth-focused golf articles. The new building will house up to 300 employees.