You six Olympic advertisers come together to create a commercial-free version of the Paris extravaganza for one hour?
Coca-Cola Co., Delta, Eli Lilly &, Co., Toyota Motor Corp., Visa, and Comcast’s Xfinity may sponsor a life hours of protection of the Olympics Games Opening Ceremony that will heat without the standard breaks from advertisers, Variety reported. In their location? According to Dan Lovinger, chairman of Olympic and Paralympic alliances for NBC Universal, each Madison Avenue quartet member’s brand will appear in the middle right-hand corner of the screen for about ten minutes during the system, and those familiar markings may be distributed in order of familiarity. At the top of the hour, a graphic featuring all six sponsor logos will appear on the screen letting the viewer know that the hour has been sponsored by them.
The hour marks the first time the coverage of the lavish Opening Ceremony telecast has been broadcast without the need for commercial breaks, according to NBC. According to Lovinger,” The Opening Ceremony will be filled with emotion and evoke a profound sense of unity for everyone watching.” ” Running commercial-free will help to amplify this grand spectacle”.
In truth, the logos are commercials—of a sort. They may represent a novel form of ad format that is gaining more traction as entertainment companies and TV networks are forced to behave more cautiously among consumers as they transition toward streaming-video environments, where a high volume of conventional commercials is not at all acceptable.
Numerous media companies have attempted to produce new ads that highlight how they eliminate other commercial interruptions. Users who agree to stream a video from an advertiser like Coca-Cola may occasionally benefit from Amazon’s Fire platform, which occasionally offers them the chance to save some money off of their Prime subscription. When a Warner Bros. user. When Discovery’s Max chooses to watch a new episode of the well-known HBO drama House of the Dragon, they frequently receive pre-roll ads from sponsors like Adobe or Meta Platforms that promise that the selection will continue uninterrupted, thanks to the ads they are watching before the show.
While younger generations who primarily rely on streaming for their video entertainment have grown accustomed to watching dozens of commercials every hour, older TV viewers have not. Many streamers launched with a promise to never run commercials, or, if they could n’t, to only serve very light ad loads. As more of these services seek new revenue, however, they have all turned to advertising — even Netflix, which previously scoffed at the notion
During primetime, NBC’s ad-free hour wo n’t be broadcast because the network presumably wants to charge higher prices and anticipates a larger audience will watch. The hour without any commercial breaks will start at 1: 30 p. m. eastern on Friday, July 26.
The concept of an hour that was free from conventional advertising interruptions was first brought up by Molly Solomon, the producer for the entire Olympics campaign. We worked with production and spoke with some of our long-standing Olympic partners to support this initiative after we finalized a number of details, and they were more than happy.
Indeed, viewers will have plenty of reasons to want to watch without distraction. Taus of athletes from more than 200 nations will be transported down the River Seine by a four-mile-long flotilla of almost 90 boats. Kelly Clarkson and Peyton Manning will also be on the show, along with Mike Tirico from NBC Sports. Maria Taylor from NBC Sports will be seated on the Team USA boat, while Hoda Kotb and Savannah Guthrie, both co-anchors of Today, will be stationed on a bridge along the way. Andrea Joyce and Melissassa Stark will also make reports during the event.
Traditional advertisements may not be shown during this special hour, but the advertisers participating in it are undoubtedly hoping that it will whet viewers ‘ appetites for their messages in other areas of the experience. We’re proud of our 96-year partnership with the Olympic Movement and look forward to bringing our line-up of brands to fans throughout the 2020 Olympic Games, according to Robin Triplett, vice president of integrated marketing at Coca-Cola North America.
Could NBC try this arrangement in other types of programming? ” Absolutely”, Lovinger says.