The sovereign wealth fund is looking at various activities as well, just as Saudi Arabia’s Public Investment Fund is still in talks with the PGA Tour about an expense. The most recent development is a multifaceted sport purchase whose main objective would be to host a Masters 1000 tournament in Saudi Arabia.
According to someone with knowledge of the program who was not authorized to speak formally, information of a merger between the WTA Tour and the ATP Tour or the PIF “takeover” of golf are inaccurate.
At the BNP Paribas Open in Indian Wells, California over the weekend, ATP president Andrea Gaudenzi made the offer to the club’s officials. The funds may generally be used to purchase a permit to hold a fresh top-notch men’s and women’s event that would be held early in the season in Saudi Arabia. The purchase might also be allocated toward increased prize money and sponsorships, as well as funds for participant expenses and a restoration of a” top” journey of people, according to a cause. The investment is worth at least$ 1 billion, according to the Athletic.

In Madrid, where discussions will remain, will take place in the following circular of ATP/WTA sessions. There is not a 90- time date on the present.
The WTA is constantly looking at ways to improve alignment across the activity while reducing the separation that is currently offer, according to a statement from the WTA to Sportico. These discussions have been going on for a while, and while they have been continued, there is now no consensus among the sports regarding their preferred outcome. While reviewing the proposals being made by Saudi Arabia and the Grand Slams, the WTA will continue to concentrate on delivering another interesting season and carrying out our development programs. Viewers and lovers from all over the world are showing an increase in interest in women’s tennis, and we want to see that in the future.
The Telegraph first reported on the meeting and the proposed purchase. The ATP declined to comment on the program and Pending did not respond to a plea to reply.
According to people getting tired of the long time and the difficulties faced by those outside the best 100 to pay the costs needed to excel on the tour, interest in the sport has increased. The ATP Tour, WTA Tour, and four Grand Slams have distinct objectives. The two tours have thought about combining their business ventures under the name Tennis Ventures.
The Slams ‘ leaders also presented a proposal for a simplified calendar called the Premium Tour that offers equal prize money at Indian Wells in contrast to the PIF bid. It would include the four Grand Slams, 10 Masters 1000 events, a team competition and a combined season- ending championship. On the Contender Tour, lower-level competitions would take place. Apparently, Gaudenzi is opposed to this strategy, which would lower the ATP Tour’s influence.

Saudi funds are already entering both tours. Last month, PIF reached a deal with the ATP to be the official naming rights partner of its rankings, as well as additional sponsorship. Saudi Arabia will soon be able to host the WTA’s year-end finals event in 2024.
PIF, which has$ 925 billion in assets under management, has spent billions on sports investments. Although the fund is behind a$ 100 million investment in the Professional Fighters League, the purchase of Newcastle as a Premier League club, and a ramped up player acquisition in the Saudi domestic soccer league, LIV Golf is its largest investment to date. The Saudis have also been hosting events in Formula 1, boxing, and WWE thanks to the country’s Vision 2030 initiative.