NEW YORK — According to WWD, Ralph Lauren sprang up the lights on Tuesday by taking the covers off the Team USA outfits for the upcoming Olympics in Paris.
For the seventh day, the firm may dress both the Olympic and Paralympic players for the symbol bearers and the parades that take place at the opening and closing ceremonies. Additionally, Ralph Lauren has developed a series of Villagewear that is more official than the parade uniforms. Beginning on Tuesday, the Ralph Lauren shops and website as well as the Team USA Shop may be selling the clothes and Villagewear. The staff may profit from the proceeds from the sale of the goods.
” America is one of maybe one or two groups that are not funded by state”, David Lauren, main brand and development officer for Ralph Lauren Corp., told WWD at a demo on Monday. So the purchase of these goods made it possible for the athletes to compete. Picking materials that could be sold was a big part of our commitment. So we decided to create the variety using items that we are confident will be famous and simple to use.

The athletes can go to the Games, use trainers, and spend for other necessities that enable them to compete at the highest level, according to Lauren, thanks to the proceeds from the sale of the merchandise. ” Anything that goes into teaching is paid for by the partnerships”, he said.
The network city of Paris and American patriotism are the enthusiasm for the new clothes, which were produced in the U.S. The opening ceremony even features a common, tailored single-breasted military wool jacket with red and white paying that can be worn over a plaid oxford shirt, paired with a tapered jean, and a classic suede buck shoe. The flagbearer’s suit for the starting ceremony is a change of the uniforms—a light jacket with tubing.
” We attempted to create a look that felt distinctly American,” Lauren said, “where the sports appear as diplomats on a worldwide stage.” ” It’s extremely important that they look comfortable but that there’s also a certain level of formality. The jacket and trousers are a striking combination that both feel British and Ralph Lauren at once.

The Polo Ralph Lauren team’s attire is worn during the final meeting.
Courtesy Ralph Lauren

The company’s Create Your Own program, which uses flat-knit technology to reduce waste from excessive fabric, is used to make the closing ceremony uniform, which is more casual and athletic. It features a moto-style jacket with a variety of patches, a light denim jean with ribbing on the knee, and a Polo shirt from the brand’s Build Your Own program. ” We had a lot of fun because we wanted something that felt sporty, a little more racy, something that’s clearly memorable”, Lauren said.
The outfits also have to look good on all body types, he added, from wrestlers and basketball players to gymnasts. ” They could be 5 foot, 2]inches ] or 6 foot, 8]inches ] —we want something that will work for each athlete”, he added.

The Villagewear collection will include the brand’s first 100 % recycled cotton polo shirt, which uses NFW Clarus technology. The other pieces in the collection include varsity jackets, Polo shirts, vintage- style rugbys and an American flag sweater, all of which feature graphics, custom prints, colorblocking or classic stripes. Additionally, they are made of recycled polyester and USA-grown wool, which have been endorsed by the Responsible Wool Standard program.
Overall, Lauren said:” Our feeling is when an athlete walks into a room, you know it’s an athlete. The American team will keep these forever, it’s part of their history. However, we want everyone to experience the same spirit as everyone who attends the Olympics or even watches it on television.
Numerous Olympic and Paralympic athletes were on hand to wear the merchandise during the preview of the collection at Ralph Lauren’s Madison Avenue offices.
Roderick Townsend, a Paralympic track and field athlete, said he was eagerly awaiting the Games. ” This is the first time my wife will be able to see me compete”, he said. Additionally, it will be my son’s first trip abroad. I’m just relieved to have Ralph Lauren support at this crucial stage of my career.
Daryl Homer, a fencer who has competed at the last three Olympic Games, said that due to an injury, he’ll be an alternate and coach at this year’s Games. He said he’s looking forward to the Olympic experience without the pressure of competing, even though he probably wo n’t be fencing this time around. ” And I’m excited to see the collection come to life”, he said.
Daniela Moroz, who will be on the U. S. sailing team, will be spending the next month training for her competition in Marseilles, France, where the race will take place. ” Summering in the south of France is n’t too bad”, she said with a laugh. ” We’ll be focusing on giving the best performance possible and hopefully being in the top slot,” he said.

Jamal Hill in the Polo Ralph Lauren closing ceremony uniform.
Courtesy Ralph Lauren

Moroz stated that she has been aware that she will compete for Team USA since August, but that many other athletes, including swimmers and track and field athletes, are just now trying to determine whether they will join the team. Jamal Hill, a Paralympic swimmer, said his finals are still to come. However, he said, it is possible for the United States to have the most competitive athletes on the most competitive teams by selecting the teams a short time before the Games begin. ” We always rise to the occasion”.