Pickleball Slam, now in its fourth year, may travel to Las Vegas following February, featuring home preferred Andre Agassi.
In Pickleball Slam 3, Agassi, the Las Vegas local, and Steffi Graf will square off against Andy Roddick and Eugenie Bouchard, a former Wimbledon champion, once. Agassi, who won the second Slam with Roddick in 2023, added another subject with Graf, his wife, next February. The winning staff will also immediately win a position to justify their name at the next Slam line event with another$ 1 million in play.
The Slam will once more be broadcast on ESPN on February 16, an now packed day of activities, complete with the Daytona 500 and the NBA All-Star Game.
Pickleball Slam, launched in 2023, is a creation of Horizon Sports &, Entertainment and InsideOut Sports and Entertainment.
” Pickleball’s surge in participation, funding opportunities, and internet coverage underscores its rising reputation in the sports and marketing universes”, David Levy, Horizon’s co-CEO, said in a statement. He added the Slam “plays a key role in this progress, showcasing the club’s expanding appeal”.
To Levy’s place, ESPN has done its element to enhance the occasion by giving it the lead-out games after NBA regular-season activities. The April 2023 model attracted an average of 669, 000 people, peaking at 796, 000 people during the double match at the end of the spread. Agassi and Roddick faced John McEnroe and Michael Chang in a crucial marketing demo that outperformed XFL game broadcast on the same day.
Last week’s Slam, where Agassi joined Graf to contend against McEnroe and Maria Sharapova, aired in night on Feb. 4 after a L. A. Clippers/Miami Heat activity. Though its ordinary crowd was 596, 000 people, it peaked with 990, 000 people, a good amount for a late Sunday night.
There is n’t much doubt about participation rates in televised pickleball in the United States, despite the fact that it is still in its early stages. In 2023, S. Pickleball attracted as many players as each did football, soccer, and downward riding.