Caleb Williams has n’t played a down in the NFL yet, but his potential to be the league’s next great signal-caller is already making an impact off the field.
The NFL Players Association predicts that the player of the Chicago Bears will be the most successful rookie in terms of player product sales this year. 10 rookies and 10 former players are included in the NFLPA’s 2024 Rising Stars listing, which lists the top players who are expected to make money from retail sales and other purchases. This yr, one corner, four players and five transmitters make up the quarterback top 10, including one whose shirt is n’t however available for purchase.
” For defense people it’s a bit more challenging”, president of NFL Players Inc. Matt Curtin said in an exam. ” That’s because … of impact plays like sacks and turnovers, which by nature are harder to predict. Making an earlier influence and having more visibility is much simpler for the rising sun rookies at ability positions.

Williams, the agent-less Heisman Trophy winner who has had an innovative start to his NFL job, topped all rookie on this year’s Rising Stars rookie list. He was followed by wide receiver Keon Coleman ( Buffalo Bills ), quarterback J. J. McCarthy ( Minnesota Vikings ), wide receiver Marvin Harrison Jr. ( Arizona Cardinals ), cornerback Terrion Arnold ( Detroit Lions ), wide receiver Xavier Worthy ( Kansas City Chiefs ), quarterback Jayden Daniels ( Washington Commanders ), quarterback Drake Maye ( New England Patriots ), wide receiver Rome Odunze ( Chicago Bears ) and wide receiver Malik Nabers ( New York Giants ).
The NFLPA, at Harrison Jr.’s insistence, has asked the Cardinals, clothing company Fanatics and the NFL to never buy his jersey. The No. Marvin Harrison, the brother of Hall of Fame wide receiver Marvin Harrison, is the fourth overall pick in the NFL draft, and he is currently facing legal action against Fanatics for breaking a contract he signed with the sports financial large while he was a student at Ohio State next year.
According to Curtin,” I’m convinced that those issues may eventually be resolved so that Junior and Fanatics may be pleased with them and that they will succeed,” We anticipate that he will have a great rookie season.
Puka Nacua, a veteran in his next season, is at the top of the list of players anticipating a boom in the registration industry this year. Non-rookies must not have been on any prior NFLPA Top 50 Player Income Lists, either annually or annually, to be eligible for the Rising Stars record.
Nacua is followed by safety Kyle Hamilton ( Baltimore Ravens ), wide receiver Zay Flowers ( Baltimore Ravens ), defensive end Will Anderson Jr. ( Houston Texans ), running back Breece Hall ( New York Jets ), running back Jahmyr Gibbs ( Detroit Lions ), tight end Sam LaPorta ( Detroit Lions ), tight end Dalton Kincaid ( Buffalo Bills ), quarterback Will Levis ( Tennessee Titans ) and wide receiver Tank Dell ( Houston Texans ).
NFLPA lovers like Gatorade and Toyota have the opportunity to schedule marketing strategies, adviser offers, and product lines for supporter favorites thanks to the Rising Stars record. From NIL deals and NFLPA partners ‘ marketing demands to on-field performances and fan base approach, inclusion criteria range.

Since 2015, 86 people from the Rising Stars record have cracked a place on the NFLPA’s People Sales Major 50 list. The top two places were last year held by Philadelphia Eagles quarterback Jalen Hurts and former Eagles center Jason Kelce. ( The second paragraph of this article has been updated to clarify Marvin Harrison Jr.’s shirt selling ).