In Shoreditch, one of London’s prettiest towns, the New York Jets are hoping to turn everyday followers of American sports into die-hard members of the Gang Green area. The company plans to open a new location in the original company yard, where it will hold an interactive fan encounter event on Saturday where lads and others can engage themselves in the same Jets culture that is frequently displayed on fall Sundays in the Meadowlands parking lots.
Former Jets players like Wayne Chrebet and Laveranues Coles will sign autographs during the team’s” Tastedown Tailgate” activation. Attendees may have the opportunity to party to sit music, sample traditional American fare, and sip on a bottle of Jet Fuel, a signature cocktail. While trying their luck at famous American deck games like cornhole, players will attempt to compete with sports challenges like the vertical leap and player toss.

In a video interview with Jets vice president of finance and insights John MacCarter,” Our whole goal is to give people a chance to practice American football and Jet society firsthand.” ” We’ll be having a great time”.
The Jets, who were granted global branding rights in the United Kingdom in 2021, have recently launched their lover stimulation. The pop-up event takes place at Tottenham Hotspur Stadium one day before the Jets ‘ 2024 game against the Minnesota Vikings. The Jet are one of four teams—along with the Chicago Bears, Jacksonville Jaguars and the Vikings—competing across the lake this year who have U. K. right ( the New England Patriots are the only group playing in London that does not, focusing their efforts on Austria, Brazil, Germany and Switzerland ).
The majority of the participating teams in the London Games have privileges to business and create professional campaigns across the nation for the first time since the NFL started regular playing games in the U.K. in 2007 and since then. This week’s three-game stone, which was supported by the Global Markets Program, which was launched in 2022, marks a change in how visiting teams are coming to town to build on their own continued year-round local attempts, which they believe will inspire longtime fans and generation customers.
” The clubs are leaning in”, Henry Hodgson, NFL public director of the U. K. company, said in a video interview. They are making times for both current and upcoming fans in the United Kingdom to become more familiar with their product and understand the difference between a fan of the Vikings and the Jets. That brings us even more to the same level of experience as a player did at a sport abroad. S”.
The Jets ‘ Saturday party only serves to further the team’s growing investment in the United Kingdom ( and, soon, Ireland, as they soon acquired marketing rights there earlier this year ). The AFC East company, which has a television deal with American journalist Sky Sports, will hold a ring service for its U.K. girls flag football league on Saturday, in addition to various festivities. The reigning champs ( Ealing Fields ) will unbox their personalized rings, highlighting the Jets ‘ ongoing U. K. investment in youth flag football, which is integral to the globalization push.

The Jets ‘ U.K. women flag football group was developed in partnership with the Bears and has just finished its second year. The tag-team strategy is an illustration of how NFL teams are working together more than just competing in one market, where four different businesses also have rights. The Jets and the Jaguars are in talks to create a memorable experience for both fans who partnered with the Miami Dolphins to hold a joint Black Friday see party in Manchester next year.
” It’s a little group of us who are only focused on this type of stuff”, MacCarter said. So we hold our own recurring meeting to review what is working and what is n’t. I think more than anything it’s collaborative, but we will go check out the Vikings ( activations ) and compare notes”.
The club continues to promote global rise, with plans to enjoy its first match in Madrid next month after staging a sport in Brazil earlier this year. London has provided the blueprint for executing non-domestic games. Roger Goodell, the commissioner of the NFL, reiterated this week that he wants to play 16 international games in the coming year.
The development of the Global Markets Program, which has 25 teams competing in 19 different international markets, coincides with the expansion of these games. The more visiting NFL teams are positioned to establish themselves in the nations where they are establishing their brands the more games are played abroad.
” The teams that have leaned into the Global Markets Program are inevitably going to want to show up and play games ( where they have rights ),” Hodgson continued. The more they do that, the more they can use it to celebrate and expand their existing fan base as a springboard for what lies ahead in the market from a standpoint of fan development and commercial success.