According to a new study that examines the impact of media coverage on company attitude, almost third of NFL venues with naming right sponsors improve fans ‘ feelings about those companies. And an iconic name, like Lambeau Field or Soldier Field, does n’t necessarily translate to fuzzy feelings either, according to Prosek Partners, which conducted the study.
At the top of their ranking is State Farm Stadium, house to the Arizona Cardinals, followed by Allegiant Stadium in Las Vegas, Seattle’s Lumen Field, Minnesota’s U. S. Bank Stadium and Houston’s NRG Stadium. As of August 2023, the Cardinals were ranked No. 1 in the NFL group estimates from Sportico. 27 at$ 4.17 billion. Luckily, Jake from State Farm is there.

Conducted throughout 2023, each of the team’s 30 stadiums were ranked by adjusted scores on amount of information, engagement and online sentiment, which is a genuine- time measure of customer satisfaction. The study found that traditional earned press coverage of the venues, their financing companies, and the teams themselves.
Prosek discovered that while naming right are very effective at promoting brand awareness, no every team has been able to consistently make the most of their best-known endorsements.
Case in point, company sentiment and group performance do n’t always get hand- and- hand. Only two arenas that performed well in the study—Baltimore’s M&amp, T Bank Stadium and Detroit’s Ford Field—are house to teams in the top 10 of the 2023 NFL status.
Also noteworthy is how the three NFL venues without sponsor sponsors differed in terms of positive net mood. Green Bay’s Lambeau Field was in the middle of the bottle at 17 and Soldier Field in Chicago was in the top 10. 25.
In light of the power company’s involvement in the 2020 Ohio House of Representatives corruption scandal, Cleveland Browns Stadium’s improved on-field performance, which opened in 1999, may have led to its return to its former title. The Browns are ranked No. 25 in Sportico’s NFL group estimates at$ 4.2 billion.
Some locations ‘ preference might be a result of a brand change. The plan company added its product to the Cardinals ‘ eggs after the University of Phoenix terminated its 20-year right package in 2017 due to financial issues, and State Farm is one of America’s biggest brands, as evidenced by the frequently occurring” Jake from State Farm” advertisements during commercial breaks.
Prosek advised businesses and sports teams to use earned media to show their business stories, produce information for group and sponsor channels, and incorporate venue sponsorships into larger marketing campaigns when making decisions regarding stadium naming rights.