Southampton’s 1-1 win over Southampton in the Championship playoff final on Sunday, which sent Leeds United and their supporters into yet another winter of English football, was a devastating blow to Leeds United and its supporters.
However, this year, Leeds picked up a get off the area with a new front-of-jersey partner in Red Bull, replacing BOXT. The protracted agreement’s terms were not made public, but it is anticipated to be the most profitable in the Championship, according to a source with knowledge of the matter.
A majority stake in the team was also purchased by the energy drink big.
” Red Bull, with the history of success that they have had both sports and business, feels like a really powerful spouse that is only going to rocket York United”, Paraag Marathe, Leeds United chairman, said in a movie meeting.

Marathe claimed that he first spoke with Red Bull sporting chairman Oliver Mintzlaff six months ago, and that the relationship between the two long-standing sports figures sparked a sponsorship agreement as well as a group investment. The outcome of the deal was not contingent on Sunday’s outcome, Marathe said, “obviously at different values,” given that Premier League jersey sponsorships are typically valued at more than$ 10 million and top clubs make more than$ 50 million annually.
This is Red Bull’s first funding in English football. The name and logo of Leeds will remain intact.
” The desire to reclaim Leeds United ‘ place in the Premier League and identify themselves in the best sports league in the world fits very well with Red Bull,” Mintzlaff said in a statement announcing the relationship.
Marathe stated that his top priority is to help the team with profit and sustainability regulations ( PSR ), which limit the operating losses a team can accumulate over a three-year period, and that his main goal is to make Leeds as competitive on the field as they can be.
Red Bull owns and operates five soccer clubs around the world: RB Leipzig ( Germany ), New York Red Bulls ( U. S. ), Red Bull Bragantino ( Brazil ), RB Brasil ( Brazil ) and FC Red Bull Salzburg ( Austria ). New York Red Bulls ($ 615 million ) and Leipzig ($ 610 million ) both cracked Sportico’s recent list of the world’s 50 most valuable soccer teams.
They have seen people with their ears in various leagues, which may be beneficial to us, Marathe said. They have that world occurrence as we conduct player email or outgoing evaluation.
Marathe has been with the San Francisco 49ers for almost 25 years and was appointed chairman of Leeds last month when 49ers Enterprises acquired the team’s stake in the first restricted relationship. Its second limited partnership investment was in 2018 and it was for this reason that it became the team’s inaugural limited partnership.
Leeds ‘ cover board includes a strong roster of shareholders, including golfers Jordan Spieth and Justin Thomas, NBA players Larry Nance Jr. and T. J. McConnell, and actors Will Ferrell and Russell Crowe. And now Red Bull.

” I’m smart enough to know that I do n’t know what I do n’t know”, Marathe said. ” So, if there’s an opportunity for me to lean on an investor, including Red Bull, to get some guidance and advice on what they would do in a sporting or commercial situation, I think that’s tremendous”.