Every Friday throughout the 2024 NBA Finals, there will be a series of NBA Data Nuggets published in this line.
Shai Gilgeous- Alexander, the Oklahoma City Thunder shield and 2024 NBA MVP, just accepted a multiyear contract to be the face of Interact Baseball. He will be the company’s artistic director when his personal shoe is released in the spring.
Converse’s posts on X and Instagram announcing the package included a 15- next picture featuring Gilgeous- Alexander shooting a basketball, staring into the camera and even writing a one word on a piece of paper:” Consistency”.
Gilgeous- Alexander scored between 20 and 40 positions in a crazy 91 % of his game this year. Although he only broke 40 thrice, he merely notched less than 20 five times.

Compare those figures to Jalen Brunson of the New York Knicks, who runs more hot and cold. He exceeded 40 positions nine times but also failed to moon 20 factors in 10 different looks. ( All data is excluded from games that have a player who only played for 20 minutes. )
Gilgeous- Alexander’s past two seasons rank first and second for the lowest common deviations of their single-game rating totals out of the 82 personal seasons in NBA history, with a lower standard deviation indicating that the numbers do n’t change as much. Oscar Robertson’s 1963- 64 season places second, and Kevin Durant’s 2009- 10 campaign sits fourth.
The 25-year-old Canadian is also a model for his contemporaries. Seven qualifying players in 2022- 23 and another four in 2023- 24 averaged at least 28 points per game. All of them had standard deviations that ranged between 8.4 and 11.3, except for Gilgeous- Alexander, whose mark was 6.75 this year and 6.68 last year.
The Boston Celtics ‘ Jayson Tatum ( 6. 64 ) and LeBron James ( 6. 61 ), the only top 25 scorers with a lower standard deviation of scoring totals than Gilgeous-Alexander, did so on a lower scoring volume.
Whether or not Converse’s marketing team has examined the data, Gilgeous-Alexander is aware of his reputation and believes that his off-court mentality is a factor in his on-court results. ” My whole life is consistent. Everything I do. From what I eat, to when I sleep, to my recovery”, the Thunder superstar said in a postgame interview earlier this season.
In the first two playoff games of Gilgeous- Alexander’s career this week, he scored 28 points and 33 points. That’s good for an average of 30.5 points, nearly identical to his regular season average of 30.1.
What else would you expect from the king of consistency?
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