You’re in luck if you’re a CFO with$ 7 million in your pocket and wanted to buy into the biggest marketing campaign of the year because Fox auctioned off the last of its Super Bowl stockpiled. Fox Corp. CEO Lachlan Murdoch confirmed to investors that the system has finished its sales initiatives for Super Bowl LIX during the company’s fiscal-year first-quarter income call on Monday. As part of his prefatory remarks on the day visit with investors, Murdoch said,” We still have a very powerful football calendar to appear, culminating in our broadcast of Super Bowl 59, where, sorry, we are already sold out, and at record prices.” Fox commanded rates of up to$ 7 million for each 30-second commercial breakup after booking all but a small number of its in-game units two months prior. Two years ago, when Fox drew 115.1 million people for the Eagles-Chiefs name bend, the channel generated some$ 590 million in advertising sales income, on average costs of$ 6.5 million a throw. The Super Bowl LVII advance demand was so great that Fox sold more than 95 % of its slots before the 2022-23 NFL season officially began, but the final unit was n’t purchased until the Monday before the Big Game, which was a bit of a challenge down the road. Over the three-month period that ended Sept. 30, Fox aired two of its unique America’s Game of the Week NFL channels, averaging 25.61 million people. Fox’s sales were boosted in piece by the team’s decision to end the self-cannibalizing shared national windows in Week 1. In the absence of a competing coast-to-coast matchup on CBS, the Sept. 8 Cowboys-Browns opener scared up 23.93 million viewers, up 47 % versus the year-ago Packers-Bears broadcast, which averaged 16.27 million viewers opposite CBS’s Eagles-Patriots opener ( 21.35 million ). Since Fox’s NFL season kicked off on Sept. 8, the flagship network has served up two of the three largest audiences, including the Week 3 Baltimore-Dallas broadcast ( 27.29 million viewers ) and the Week 7 Chiefs-49ers outing ( 27.08 million ). Just CBS has reached a larger audience via straight Television, as its Sept. 15 regional windows, featuring the Bengals and Chiefs, averaged 27.87 million people. Murdoch also acknowledged the launch of Fox’s new Friday night college football window, which is averaging 2.62 million viewers season-to-date, up 13 % versus the corresponding Friday Night SmackDown deliveries in the prior-year period. The financial details for the five-game Yankees-Dodgers set wo n’t be made public until the company holds its next earnings call in early 2025 because the World Series took place in Fox’s second quarter. That said, given the sky-high unit costs associated with October’s duel ( and a whole lot of stats-padding bullpen calls ), Fox is expected to announce that it generated over$ 185 million in sales during those five nights. All told, Fox drummed up$ 3.56 billion in revenue on the quarter, a tally that included$ 1.33 billion in ad revenue. Affiliate fees at the cable group ($ 1.04 billion ) were more than triple what the pay-TV networks generated in ad revenue ($ 321 million ), while the Fox broadcast unit saw a greater contribution from marketing spend ($ 1.01 million ) than what was scared up via retransmission consent fees ($ 806 million ). Ad revenue overall increased by 11 % over the same time last year, in large part as a flood of cyclical social spending. ( I’m sorry to anyone who watched their football over the weekend and was a target for political ads, but sports has actually been the subject of national political advertising, Murdoch joked. ) Murdoch dimly acknowledged the delay in the start of the primary lawsuit filed by Fubo regarding the in-limbo Venu Sports streaming services. Murdoch praised the planned collaboration between Fox, Disney, and Warner Bros.” We are awaiting our elegance of the order and we will see where we go from it.” Discovery. When asked about Comcast’s new decision to look into a subsidiary of its own wire networks division, the CEO properly stated that such a strategy may make much sense for the mean and muscular Fox. ” From my perspective I do n’t see how we could ever do that”, Murdoch said. ” I think breaking apart part of the business would be very difficult, both from a cost point-of-view and from a revenue and a promotional synergy point-of-view” .Shares of Fox Corp. were up 4.31 % to$ 43.69 in early Monday trading.