Kristin Juszczyk and businessman Emma Grede are teaming up to create a luxurious style model for sports enthusiasts.
Five NFL team will now be able to purchase unisex clothing, including the San Francisco 49ers, Detroit Lions, Buffalo Bills, Philadelphia Eagles, and Kansas City Chiefs, who are defending Super Bowl champions. Through a permit from the NFLPA, the new line will allow the standard use of participant names and numbers.
The launch capitalizes on the publicity generated by Juszczyk, an investor and family of 49ers person Kyle Juszczyk, whose popularity exploded in 2023 when Taylor Swift asked the designer to create a customized Chiefs suit in support of her sweetheart Travis Kelce.
Fans ‘ latest move to break away from traditional fan gear is the Out Season move. The all-inclusive clothing line has been producing premium clothing under the name” Hype Drops,” working with top athletes from the leisure and clothing industries. For five NFL teams, Fans and New York-based custom Todd Snyder collaborated in December to make leisure collegiate jackets, wool sweaters, and fleeces. Similar launches have been reported by the business with land song Darius Rucker, music artist Travis Scott, and FOX Sports writer Erin Andrews.
Off Season’s puffer vests will start at$ 295 while its jackets will begin at$ 375 and long coats at$ 495.
Juszczyk, a self-taught custom, had been frustrated with the lack of what she’d considered elegant options for fan belt. She relied on YouTube training to create clothing beyond what she had made for herself and her husband.
” I’ve been refining what group pride may look like for years, but seeing the amazing response from other players ‘ wives, famous fans, and regular supporters showed me this could be something bigger,” Juszczyk said in a statement.
Juszczyk has designed clothing for Gwen Stefani, Caitlin Clark, and Simone Biles in addition to her work with Swift.
Grede is a founding partner of Skims, the clothing company Kim Kardashian founded, that signed a sponsorship agreement with the NBA, WNBA, and USA Basketball in later 2023. The British-born investor is also the co-founder and CEO of denim-wear business Great American, which she launched along with Khloe Kardashian. She’s a recurring guest” fish” on the ABC investor line Shark Tank.
Fans even developed a line that combines the NHL and Lululemon, with models modeled by both participants and their partners, in addition to its enthusiasm drops. Fans and the NHL have collaborated for the past 20 years, creating a series that the NHL is an extension of. This past June, the clothes manufacturer replaced Adidas as the NFL’s standard on-ice dress designer.
In its most recent funding round back in December 2022, Fanatics was valued at$ 31 billion. At the time, that increase was the second the business closed in a three-year expand. Fans has moved into other areas besides clothing, including trading cards, antiques and sports betting.