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The Cows generated$ 38.4 million in ticket income for the 2023-24 time, according to university’s most recent economic statements to the NCAA.
Photo by Ronald Cortes/Getty Images
According to Deion Sanders ‘ initial as head coach, the University of Colorado made$ 38.4 million in revenue from football ticket revenue during the 2023 to 2024 season, according to the school’s income and financial statements filed to the NCAA this year.
That figure puts it almost three times as much as the Cattle ‘ previous season’s total of$ 13 million, which is likely to put it in the top ten in the FBS income category for FY23. Colorado ranked 31st among people FBS organizations in 2022-23, according to Sportico’s college sports money collection.
Karl Dorrell was fired midway through his next losing season by the Buffs, and Sanders was appointed as his replacement. In December of that year, the Buffs made the evergreen Pac-12 afterthought a Rocky Mountain pilgrimage and regional spectacle.
The Healers, after winning their first three games—and climbing to No. 19 in the AP poll—ultimately finished the year 4-8 after losing their last six games. But despite the on-field reduction, the Deion present remained a pick.
In addition to a jolt in ticket sales, the school also recognized a marked increase in the sale of football programs, novelties, parking and concessions, which cumulatively generated$ 2.9 million in FY24 as compared to$ 1.5 million the previous year.
At the same time, CU reported a year-over-year increase in its football-related operating costs from$ 35 million in FY23 to$ 38.5 million last year, this jump is primarily due to increases in manager and support personnel payment, along with compensation obligations to former workers.
Sanders, who is now reportedly been contacted by the Dallas Cowboys about their head coaching job, led CU to a 9-4 record this year in the school’s return to the Big 12 Conference. Last month, Colorado lost to BYU in the Alamo Bowl. The coach would receive an$ 8 million buyout if he left early under his employment contract, which runs through January 2028.
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