As both companies attempt to attract a larger share of the expanding activities tourism industry, the Brooklyn Nets announced that the team’s logo may be adorned with the team’s jerseys this year.
Berlin-based GetYourGuide provides recommended halts in more than 11, 000 places and exposure to tour or other experiences. The Nets intend to offer opportunities like shootaround accessibility and lounge visits on the system this year.
BSE Global EVP for international partnerships Catherine Carlson stated,” What we want to do is actually create sporting activities that probably are a little bit more than attending a game.” ” We’re going to put some— I’m going to call it unique, team-inspired—experiences on GetYourGuide”.

NBA shirt areas second appeared in 2017. According to Carlson, the clients have frequently switched from local organizations to multinational corporations looking for exposure. The Lakers ‘ Bibigo piece will feature Korean figures for the first time this year as evidence of that pattern.
The Nets are one of the teams with the help of global talent who have purposefully grown to a global following. The group’s present manager, Jordi Fernández, hails from Spain, while the 2024-25 lineup includes people born in Australia, Bosnia, China, Denmark and Japan.
New York Liberty participants will also be featured in a modern content line highlighting Brooklyn hotspots in addition to the Nets sportsmen.
” There’s undoubtedly this prospect around New York”, GetYourGuide CMO Emil Martinsek said. ” But the story, you can do that to the global market and to the local market. It’s really powerful. That’s the real reason why we thought this relationship was the best one to visit when it first appeared.”
Recent studies of sports tourism—which includes everything from a golf trip to Olympics attendance—found the industry valued at$ 564.7 billion in 2023, with a 35 % growth rate in spending coming out of the COVID pandemic
According to our research, 37 % of foreign visitors to the nation want to see a sporting event, Carlson said. ” That’s where our creative juice got going, and we were really excited to develop this out to a very large relationship”.
The size and financial details of the deal were not made public. Webull, a former Nets piece partner, reportedly pays$ 30 million annually for funding, including dress real estate, starting in 2021. The package represents GetYourGuide’s first-ever relationship with a U. S. sporting team.