LIV Golf announced on Thursday that it had finalized its long-gestating right agreement with Fox Sports, a protracted agreement that marks the media company’s profit to the backlinks after it opted out of its USGA deal in 2020, on the feet of naming Greg Norman’s replacement at CEO.
Under the terms of the deal, the majority of the Saudi-backed team’s three-day games will become carried by Fox and its main cable family, FS1. The deal was formalized as LIV Golf prepares for its 2025 plan, which tees off in Riyadh, Saudi Arabia, on Feb. 6.
The Fox agreement comes after LIV’s brief-lived agreement with the CW, which did not exercise its third-year alternative after signing on with the business group in 2023. Television ratings during the CW period were disappointing, in September, the spread of Jon Rahm’s championship round—which aired same CBS and Fox’s NFL coverage—averaged only 89, 000 viewers.

A month earlier, the final round of the LIV Golf Greenbrier tourney ( 165, 000 viewers ) was eclipsed by Fox’s coverage of the Pro Pickleball Association Bristol Open ( 295, 000 ). The sales were hampered in large part by members ‘ inability to heat the evening activities, as was the case throughout the CW relationship.
While Fox will spend what has been referred to as a “modest” privileges cost, the amount of money changing fingers isn’t in the same atmosphere as the show’s vacated 12-year,$ 1.1 billion alliance with USGA. Nor is it in the same income bracket as the PGA’s deal with CBS, NBC and ESPN, which pays out$ 700 million per year.
That said, the$ 900 billion Saudi Public Investment Fund isn’t exactly hurting for money, and the new agreement marks an progress over the CW agreement, which amounted to a revenue-sharing package. The colleagues split the advertising revenue in favor of a standard rights charge, while LIV arranged all manufacturing costs.
LIV Golf activities will continue to be produced by the team’s in-house staff.
In a statement, Rahm characterized the Fox offer as a “huge move ahead for LIV Golf” and its fans, while newly-installed CEO ScottO’Neil said the design” signals the next phase of development” for the venture.
The league appears to be closing in on its long-awaited tie-up with the PGA Tour as LIV prepares to enter its fourth season with a new leader and media partner firmly seated. In exchange for a 6 % stake, the Investment Fund is said to be interested in investing about$ 1 billion in PGA Tour Enterprises.