The UFC and WWE’s parent company, TKO, has signed a five-year contract to sponsor MMA and wrestling matches at the Honda Center in Anaheim. This is the most recent instance of how the two organizations are combining to form new business alliances.
Over the course of the next five years, UFC and WWE will carry at least three matches there as part of their partnership. These activities might take place simultaneously or individually.
How UFC and WWE are being paid as part of the agreement is questionable. Cash repayments and more favorable terms on the expenses and income related to the events themselves are often included in these partnerships.
This trip is when the structure starts. WWE’s Monday Night Raw will take place that two weeks after UFC 298, which will be held it on Saturday. Since the TKO acquisition, Honda Center is the first location to network back-to-back UFC and WWE occasions.

The contract also guarantees star programming for OCVIBE, a city Anaheim sports and entertainment district. The$ 4 billion project has a similar vision to L.A. in Los Angeles. Live, which is supported by the Samueli family, the owners of the Anaheim Ducks, and is almost completely personally funded. Smaller events like see parties are a part of this relationship and could draw UFC or Tournament fans all year long.
Initiative, who at the time owned UFC, agreed to an all-stock transaction to combine the MMA business with WWE, which was already publicly traded, leading to the formation of TKO next season. WWE owners took over the remaining shares, while Endeavor took 51 % of the company. TKO’s current share price was$ 102 when trading began in September, and it closed on Wednesday at$ 87.56. Its market cap at the moment is$ 7.2 billion.
The team’s task is to combine two very distinct businesses that have numerous non-overlapping fans in order to find synergies in all areas, including operations, sales, and skills. Last quarter, TKO made a major move by combining the partnerships divisions of the two organizations into one international arm. The close proximity of this week’s activities in Anaheim raises the possibility that TKO will host larger weekends in the future, where UFC and WWE will co-host events.
WWE and the UFC are both acquainted with the Honda Center. Nine UFC fights and 63 Tournament events have taken place at the industry, including the$ 5.3 million gate-earning undefeated 270, which was the highest-grossing event.