No other brand has the capacity to fill Taylor Swift’s void with the Kansas City Chiefs.
One of the biggest pop stars in the world has been a significant contributor to the rise in sexual Chiefs fans over the past month. According to team president Mark Donovan, who claims that the singer and songwriter is currently dating tight end Travis Kelce, that 57 % of its fans are women and girls. That number is significantly higher than it was before Swift started watching NFL games, which was roughly 50/50 broken and slightly above the club average of about 46 %.
” It grew about 6-7 % in the last year or so, and you can directly attribute that to her”, Donovan said in an interview. She’s an true part of Chiefs Kingdom, which is what makes that relationship so appealing. It’s not for present, she’s a genuine fan. … She does n’t have to travel from Asia to come back to a game. Naturally, she’s in a marriage, but she’s a genuine fan. That things, and I know it matters to our enthusiasts”.

Swift, who began dating Kelce in 2023, maintains a balance between performing on the upcoming Eras Tour and supporting her sweetheart. In Orchard Park, New York, she was not present to witness the Chiefs ‘ unbeaten begin come to an end last week when they lost to the Buffalo Bills 30-21. Due to security concerns, Swift reportedly wo n’t play on the road this year.
The non-playoff NFL game’s popularity numbers for the first time in 17 years were 31 million on CBS, despite this fact. Perhaps this is a testament to Kansas City’s growing fan base, which has a roaring following one of its biggest followers, one of the most well-known performers.
The Chiefs ‘ fan base has historically been more female than the group normal, but the addition of Swift has given them more speed and aligns with the league’s plan to increase the number of girls and women who watch the game. Swift has made ordinary appearances at activities, allowing her to gain national attention from small-market team, giving her an international star power in the 33rd-largest designated market area.
” It gets overlooked that we’re No. 1 in the group in TikTok, Instagram and development of fans”, he said. You must consider that more general image. It’s easier for LA, Chicago and New York to have more supporters. … We’re bigger than other clubs in global TikTok followers”.

More people are buying tickets, merchandise, and connecting with crew accounts on social media thanks to the Chiefs ‘ continued growth. Donovan acknowledges that it’s difficult to quantify how closely Swift is connected to quarterback Patrick Mahomes, quarterback Kelce, or any other players who have contributed to the team’s quest for its next flat Super Bowl victory.
” We’ve been on an upward tendency before Taylor, and then clearly with the success of the team, being in four of the last five Super Bowls, you’re going to grow that way too”, Donovan said.
It’s unclear how much more the 35-year-old Kelce, who inked a fresh two-year package in April, will enjoy. Jason, his older brother, left the Philadelphia Eagles next year. However, the team makes the most of Mahomes and the small end’s relationship.