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The University of Southern California sun has partnered with NYX Professional Makeup.
Photo by Ethan Miller/Getty Images

JuJu Watkins does n’t need to venture far from her endorsement portfolio to become glammed up.
The University of Southern California celebrity collaborates with NYX Professional Makeup. Although the terms of the agreement were not made public, it is believed to be one of the primary sponsor agreements between college athletes and a professional makeup company.
Watkins, the majority Preseason Player of the Year in the Big Ten, is the first of many sports that NYX Professional Makeup will work with as the beauty brand delves deeper into these contracts after securing talks with groups like the WNBA’s New York Liberty and the NWSL’s Angel City FC. The Los Angeles-based company claims that its goods are sold at tens of thousands of different stores in more than 70 places.

Watkins, who helped the Trojans reach their first Elite Eight presence since 1994 last year, is continuing to expand her support portfolio as one of the most highly desirable college athletes. The NYX adviser is required to participate in a number of national activities that promote female athletes and encourage them to express their self-expression in this most recent agreement. In order to capitalize on the expansion of children’s activities, the company will also feature her on the company’s social media and various online platforms.
Watkins, a second crew All-American, is set to provide her junior campaign after finishing last year as the world’s No. 2 scoring (averaging 27.1 items per activity ). She consented to a yearlong contract extension earlier this month with clothing manufacturer Nike. Her support investment even includes Cash App, Taco Bell, Gatorade and Celsius.

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