The rapper is encouraged to film his upcoming music videos on FIU’s school and show up in Panthers ‘ attire as part of the new naming-rights partnership between Pitbull and Florida International University, which includes speech.
The 64 pages commemorating the promotional agreement signed this week that renames FIU’s football stadium” Pitbull Stadium” for the following five years in exchange for$ 6 million contain those terms.
About 10 % of FIU’s athletic department’s annual revenue comes from the$ 1.2 million sponsorship payments. The Panthers reported$ 13.1 million in generated income in the 2023 governmental time, according to Sportico’s college activities money collection, which ranked it 90th among 109 people FBS schools. FIU sport reported just$ 642, 519 of FY23 profits from revenues, licensing endorsements and ads, ranking it 102nd among the group.

The Conference USA organisation may try to capitalize on the pop star’s control abroad, according to the naming-rights agreement, which includes a number of other ways. Per the deal’s words, Pitbull is required to promote FIU sport in 12 social media posts, create looks on college, allow for co-branded merchandise—which would be for sale on the FIU school and at Pitbull concerts—and have FIU in coming music videos.
As for Pitbull, the artist has the right to use the 23, 500-seat venue 10 days each year, for concerts or other events. His Voli 305 Vodka brand will be the “preferred” vodka served in the stadium and its suites, and he will share in royalties from any co-branded merchandise. He can also create a 30-second spot that will air nine times during any ESPN+ game broadcast produced by the university, as well as various access to suites and tickets for FIU football and basketball home games.
In other situations, it’s difficult to tell which party is actually profiting from Pitbull’s promotional rights. For instance, the agreement allows him to “present himself” at FIU booster club events and promote the partnership on the internet and in other places. And perhaps most bizarrely, Pitbull, whose actual name is Armando Christian Pérez, can now call himself the” Official Entrepreneur of FIU Athletics”.
Princess Cruise Lines, which holds the “endzone party deck,” and Kia of South Dade, are other FIU stadium sponsors. According to a schedule provided in the agreement, the school is still looking for sponsors for its North Everglades concourse, student section, and video board. In the event Pitbull’s company, DIMIT LLC, can find sponsors to cover those components, he and FIU will split the revenue, according to the contract.