The NFL expanded its relationship with New Era to the NFL hunting mix, where New Era did dress leads starting in 2025.
In an declassified media release released on Wednesday, the group announced a multiyear contract with New Era. The partnership’s economic details were kept secret.
In New Era, along with the NBA and MLB, the NFL invested in capital in 2022. On July 9, the NHL signed a multiyear international licensing agreement with the company, but it did not include any collateral, according to an NHL spokesman.
For those who are hoping to have their name called at the 2025 NFL Draft, which will take place in Green Bay, Wisconsin, New Era is offering achievement clothing and clothing. The equipment includes apparel, center pieces, vibrations, pants, shorts, caps, headbands and socks, among other clothes. New Era did hold wholesale rights to some of the combine’s items as part of the relationship.

Since its inception in 1920, New Era has been best known as a hat firm and for having its emblem on MLB cap, but it offers other apparel for purchase on its website, including jerseys, sweatshirts, short, packs and smaller components like wires.
New Era was the NFL scouting combine partner from 2020 through 2022 before sport clothing business NoBull, owned by Mike Repole, took over the relationship from August 2022 to 2024. In December 2022, the 32 NFL owners put$ 160 million ($ 5 million each ) into the league’s venture capital fund, 32 Equity, some of that money was invested in NoBull, according to The Athletic.
NoBull confirmed that the NFL collaboration will stop at the end of the time. NoBull, a coaching brand, was pleased to work with the NFL to build an on-site experience that made players feel confident in handling the most significant event of their lives, according to a statement released via email.
Maryland-based Under Armour ( NYSE: UA) got the NFL scouting combine dress funding in 2015 and saw that offer end after the 2019 function.
New Era is a privately held business, and Reuters reported in September that it was preparing to IPO for a$ 4 billion to$ 5 billion valuation. The mix begins on Feb. 24, 2025, at Lucas Oil Stadium, residence of the Indianapolis Colts.
( This article has been updated with a statement from NoBull. )