Manchester United revealed its fresh home shirt for the 2024- 25 year on Monday, a top that features the Snapdragon model for the first time, replacing TeamViewer.
The Qualcomm-owned product will be displayed on the house, aside, and next shirts of the Premier League’s most important staff, as well as its women’s club and training kits for both teams, according to the sponsorship announcement in September.
The contract’s terms were not made public, but it is anticipated to be worth more than$ 75 million annually and to be the largest jersey deal in soccer, according to a person with knowledge who was not authorized to speak in public. Real Madrid’s deal with Emirates is worth roughly$ 75 million a year.
” I have a large goal to create the Snapdragon company globally and drive it more into the consumer room”, Don McGuire, Qualcomm CMO, said in a video interview. All paths led to international football as a location we may enjoy when we looked at certainly building scale for the brand, and we consider the EPL to be the best in the field when it comes to international football.

Android chips power phones, PCs, trucks, entertainment devices and wearables, and it started using sports as a marketing system several years ago. CAA served as its firm companion and assisted in the selection of sponsorship opportunities. In 2022, Snapdragon put its label on San Diego State’s fresh sports facility, which also hosts NWSL’s San Diego Wave and will be the house for MLS ‘ 2025 development team—Qualcomm is based in San Diego. With the ESL Snapdragon Pro Series, it participates in smart games. Last month, it signed a multiyear collaboration with Mercedes ‘ F1 staff and sponsored Man United’s 2023 U. S. summer trip.
The ROI for Snapdragon is based on the numbers provided by McGuire: 1 billion plus United fans, a shirt sold every 15 seconds, and an Old Trafford game that results in the telecast exposure equivalent of a Super Bowl commercial.
The package also has a some unique features. Once a year, Snapdragon has the right to alter its symbol for a good cause. Android also has control over the real estate on the rear of the shirt for a partner and is talking to potential associates about who that might be, which requires United’s acceptance. According to McGuire,” It is a really interesting opportunity where we can bring value to one of our partners that they may not normally receive.”
Fans will be able to scan the logo on the front of the jerseys for an augmented reality ( AR ) experience that will take them to Old Trafford’s field. Throughout the season, Snapdragon will add more content.
Eric Cantona, the club legend, was hired by United to promote the launch, and Sabrina Carpenter, a pop star, recently spotted sporting a copy of the new shirt, gave things a boost. Later in July, the away and third jerseys will be made available.
Manchester United ranked first in Sportico’s annual list of the most valuable soccer teams at$ 6.2 billion. Some 39 % of its$ 778 million in revenue during the 2022- 23 season was from sponsorships and merchandise