Fuzzy thinking is the key to wise extrapolation. Therefore, it should come as no surprise that Sportico went four for four with its 2023 technology estimates when we anticipated significant changes to the streaming, augmented reality, and artificial intelligence ( do I even need to spend time looking for a website ) worlds. We’re becoming a little more distinct this time, but we still feel comfortable. Below are four subjects on which I anticipate writing a lot more in the upcoming month.
Getting into the party chat
Social media became less sociable in 2023. The practice of “posting” is becoming more popular among professionals who have the time and resources to produce content tailored to program advice engines.
In the meantime, interesting discussions have moved to private, ad-free communities like finished Discord areas or special group chats with companions. The rise of niche social channels, with nothing being more niche than your friends ‘ stupid in-jokes ( no offense ), is another way to consider the trend.

According to market insights business GWI, the average daily day spent on social media decreased next year as a result of that migration—this is the second time they’ve noticed an increase.
That creates a problem for gymnastics companies. It can be challenging for teams or leagues to attract new fans because of the specific features of ad-free, non-public connection that fans find appealing. Alternatively, some teams will concentrate on organizing those discussions themselves or at the very least bringing together seasoned diehards to give them new communities to feed their fans. Others will make an effort to spread their messages on already-existing networks, urging recent fans to assume the role of spokespeople and maybe rewarding them as such.
Time to Shine on Superscreens
Every fan may have access to a seatback TV that could be customized to present highlights from various games, replays they missed while getting snacks, or any other superior statistics they might be interested in at one point in the history of stadium experiences.
Therefore we understood how absurd the perception was.
For the time being, Las Vegas ‘” Sphere” is the only thing in the public’s mind. However, it needs to be altered as the most glaring example of the influence that enormous, high-tech screens have on pleasure. The 100-ton Infinity Screen at Sofi Stadium used to go beyond what was formerly feasible. The LA Clippers ‘ Intuit Dome, Sofi’s impending cousin, has now made its intentions for a” Halo Board,” which will be five times larger than the typical NBA score.
Even though everyone is staring up at the same video board, the enormous screens help venues provide experiences that ca n’t be matched at home and contribute to a sense of camaraderie.
Between the Games
Sports has long had its eye on the gaming industry, including supported football leagues, hyper-realistic simulation games, and digital reality experiments. But the straightforward does stand out this year.

Millions of people play simple games like Subway Surfers and Wordle every day, and there’s no reason why sports properties wo n’t experience the same level of success.
Some leagues are now moving in that direction, and one morning a games group might reach the same size as NFL Films or MLB Advanced Media, though it’s unlikely that any group will meet the 100 staffers The New York Times currently has working on its games section. Leagues would be wise to offer their intellectual property to existing games and developers even before that happens, from straightforward mobile games to online virtual worlds ( Monopoly GO offered the most recent evidence that legacy brands could appeal to today’s gamers ).
In today’s world of broken internet habits, it is more crucial than ever to get fans to regularly consider a game. Smart executives wo n’t overlook more straightforward attractions, even though betting and fantasy sports have received a lot of attention as retention strategies.
Predictable Characteristics
2024 will be the time of genuine conversation, so forget about artificial intelligence.
Even though many people continue to concentrate on what computers are becoming more and more capable of producing, real people—and not just the players we long to see perform—are more crucial to sports fan experiences now than ever before.
Over the past year, Pat McAfee demonstrated a lot of things. One of them is that sports meetings will continue to be dominated by media icons. People follow, listen to, and see people like never before even though they no longer rhythm into SportsCenter as they once did.
Online superstars are evolving into partners, marketers, and brand media networks. They also serve as the symbol for some clubs. The specific stars we identify with increasingly shape the modern sports fan experience, from Bill Simmons ‘ parlay picks to the Mannings ‘ alternate Monday Night Football.
Any noteworthy technological advancements this year will strengthen those ties and replace the extremely manufactured with something genuine.