The Phoenix Mercury have signed a new multiyear shirt piece deal with Cleveland Avenue, less than a month away from the WNBA period. The first time Cleveland Avenue has introduced a new partner to its portfolio annually will result in the special agreement, which will be the first time in the league’s history. Starting this year, Partake Foods, a women-owned organic food organization, will be the first brand to add real estate to the left shoulder badge on the jersey. Although the Mercury declined to comment on the terms of the agreement, it is regarded as the most rewarding shirt patch deal in the WNBA history. According to a source with knowledge of the deal, The Mercury will receive about$ 3 million annually. Following the reigning champion Las Vegas Aces recently penned a multimillion dollar deal with Ally Financial ( NYSE: ALLY), it is the most expensive jersey patch deal for the W. “We [often ] talk about the Suns and the Mercury being on the same pedestal, ” Suns and Mercury CEO Josh Bartelstein said in an interview. “ But for that to occur, you have to participate and care about the Mercury … When you care and invest, from our point, people want to partner with you. This is a complete circle time. When the group initially made it possible for teams to sell top of jersey advertising, Phoenix was the first WNBA company to sign a branded jersey in 2009. As part of its plans to continue to be one of the best franchises in the league, the team is now slated to be the first to work with a Black-owned company ( Partake Foods ) for a patch deal. When its marketing partnership with PayPal expired, Player 15 Group, the parent company of the Suns and Mercury, made the decision to leave next year. The Suns ‘ brain trust went into business with its WNBA group separately and obtained its biggest deal to time, despite the team’s re-upped shirt update agreement with the electronic payment provider. “We just want to keep pushing things forward, ” Bartelstein said. “With Mat [ Ishbia ] now the steward of the Mercury, we have set lofty goals for what we want to do, and we’re hitting them. We are only beginning to determine what direction this will get. With the Suns and Mercury just completing a TV package that gives roughly 3 million homes in Arizona access to their games, the jersey patch will also attract more local views. That’s great news for Partake Foods, which looks to increase its client center with the added presence. In an interview, Partake Foods leader Denise Woodard stated,” This will greatly increase our brand awareness, help more consumers learn about the product, and help the business expand at retail.” “There’s also synergies between [us ] and the Mercury in how much we care about our communities, inclusivity and lifting up underrepresented groups. ” Cleveland Avenue, one of the primary owners of industry naming right companion Footprint, is among the leading buyers in Partake Foods, which was founded in 2016. The live customer brand investment recently announced a wider fan experience, synthetic intelligence-led partnership with the Suns and Mercury. The Mercury piece is the most recent in a long line of information for Ishbia, who has been occupied since purchasing the Suns and Mercury for a document$ 4 billion in 2022. While the team is working on constructing a new training center, the Mercury are planning to host the 2024 WNBA All-Star Game in July. After this time, the Suns ‘ new G League online may also make its debut. On May 14, the Mercury travel to face the Aces to start the 2024 period.