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The Masters is on TikTok, believe it or not. Despite the fact that telephones are notoriously verboten on the training and even cams are prohibited during event rounds, the historic golf tournament often posts short clips and video slideshows from Augusta National at this time of year.
Monday, for instance, brought a drone flyover video of Amen Corner ( #birdseyeview ) for more than 500, 000 TikTok followers. Augusta, for research, is reported to have only 300 people, with around 40, 000 guests showing up each day of the game after acquiring one of the hottest tickets in activities.

But, the game’s TikTok plan aligns with how it’s handled technology in the past—quietly using tools to promote its nostalgia- fueled brand with fresh generations.
The team allowed Television cables to serpent through the program for the sake of CBS ‘ developed production, for example. Since 1996, it has had a legitimate site. More lately, an IBM relationship has brought artificial intelligence technology to the game’s award- winning application. Augusta also hosted a film sport competition the year before. Tech has always been there, if you know where to look.
The Masters has handled similarly—following the changes, but in its own manner. The game has another 1.5 million followers on Instagram and more than 250, 000 on YouTube. More than one million commitments were made on TikTok posts over the course of the past month, according to Rival IQ data, than on Instagram, X, and YouTube all combined.
Even the most traditional sports event ca n’t ignore the need for it to be adapted for today’s entertainment platforms, especially as golf embraces its growing cool factor. While the Masters may have almost 100 years of experience on its Georgia neighbors, the Savannah Bananas, it’s the acrobatic- large baseball outfit that has built a TikTok audience of 8.4 million, including some newcomers to the sport.
” In order to appease the fans and the partners, and even the players ,]the Masters ] has to be forward”, Lauren Teague, Fanwagn founder and former social media manager for the PGA Tour, said. ” But I love what they’re doing, in that they’re giving us all of the things that make Master year so appealing. They’re never holding back”.
The Masters has discovered other ways to trade its traditional aesthetic, including delivering its famous pepper cheese and chicken salad. Custom oracle seeing glasses, which immediately became a collector’s item, were used to launch the tournament’s 88th event week after going viral.
All of this growth has occurred while event organizers are usually tight-lipped, downplaying the amount of hidden, behind-the-scenes development that has occurred around the grounds. The Masters ‘ online victory can still be drawn some valuable lessons.

Second, the game demonstrated that sports organizations can compete on digital platforms without losing their brand. Without engaging in party trends or conspiracy theories, The Masters has attracted a sizable following on TikTok. The information is regularly very produced and beautiful, only look at the shots of the tournament’s champions dinner setup, set to jazz tunes.
It does so without alienating its long-standing fans elsewhere, who generally appear to be unaware of the Masters ‘ youth outreach efforts. Tiger wo n’t be stopping to take a selfie on the 16th teebox. Event organizers are aware that hordes of golf fans will produce the meme-worthy content to prevent the tournament from taking place.
The Masters publishes countless clips in order to facilitate that process, which is crucial because even journalists are prohibited from recording while watching the tournament. The carefully chosen videos spread more online and even allow the viewers who were there in person to relive their favorite scenes.
According to Teague, “running an account for the President of the United States is comparable to doing so.” Because the internet is already breaking your way, you do n’t need to try to break it.
Second, the Masters has concentrated on creating a year-round editorial calendar, making it an ever-present brand outside of four days in April. Although a recent job posting repeatedly emphasized the need for more constant contact with fans, its socials do become less active in the offseason. Out of sight now equals out of mind more than ever as TV habits fade. Exclusive as the club may be, its social handles frequently interact with commenters, proving that they’re interested in building fan relationships. A Masters 101 TikTok playlist addresses the needs of those who are not familiar with the event’s distinctive customs.
What they do is really a masterclass in how to take advantage of the daylight hours of two weeks a year,” Teague said. No one else really acquires this sanity, and, to be honest, nobody else as well as the Masters executes it.”
Augusta’s spring bloom will end. The birds will stop chirping. However, in an era of algorithms, the ongoing, all-out battle for audience attention is not waning. The Masters has never had to run, making itself unique.
That would be against the rules, after all.